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A voice assistant for moms

One mom. Two kids. A thousand things to remember.

Keepwell remembers them for her, by voice, and brings up the right one at the right time.

Try the demoHow it works
  1. “Leo had 4 oz.” Logged.
  2. Daycare: fever-free for 24 hours.
  3. Diapers: about 1 day left. One tap adds them to groceries.
  4. Nap window: 1:10 to 1:40.
  5. Pediatrician: the 4-month checkup.
  6. Dinners planned, with no peanut.

The problem

Moms carry 71% of a household's thinking work.

Planning, remembering and noticing what's missing. Dads carry 45%. Nobody sees it, and it never stops.

University of Bath and University of Melbourne, 3,000 US parents, Journal of Marriage and Family, 2024
Each dot is one percent. Each parent's share is measured on its own, so the two don't add to 100.
Share of household thinking tasks each parent handles
Moms71%
Dads45%

Moms' top complaints about AI: no sources, wrong answers, and caution that ignores the child's age. Coded with AI assistance from 72 posts by moms about AI.

Where it helps

Where an assistant actually helps

The line on each bar marks 50%. Keepwell focuses on the 6 themes above it. For partner, family and emotional support, it points her to people instead.

Share of posts, by theme, where an assistant that remembers her family could meaningfully help.
  • Sleep (a focus area)86%
  • Feeding (a focus area)85%
  • Products and gear (a focus area)80%
  • Mental load and logistics (a focus area)69%
  • Development and behavior (a focus area)67%
  • Health and symptoms (a focus area)56%
  • Partner relationship16%
  • In-laws14%
  • Emotional wellbeing6%

15,584 posts from 10 mom communities over 12 months; 600 coded with AI assistance.

How it works

Three things happen every time she talks to it

  1. She talks, or taps

    She taps the circle and talks, or types. Fed, diaper and asleep are one tap on Home.

  2. It remembers each kid

    Ages, feeds, sleep, allergies, the doctor's advice, reminders and lists, saved on the phone.

  3. It answers for her family

    Answers use each kid's real age and history. Longer ones become cards to keep or share.

What it does

Everything she keeps in her head, kept for her

The baby's day

  • Log it by voice or one tapAva just had 4 ounces.Logged at 9:40. Fed, diaper and asleep are also one tap on Home.
  • Today at a glanceHow much did Ava sleep today?Total sleep, the number of naps, and how long Ava has been awake.
  • Next-nap windowWhen's Ava's next nap?A window like 1:10 to 1:40, from age and wake time. A guide, not a rule.
  • Milk storage timerI pumped 5 ounces, it's going in the fridge.Good until Monday morning by CDC storage times. It offers a reminder to use or freeze it.

Health and the doctor

  • Fever rules by exact ageLeo is 4 months and has a fever of 101.The AAP threshold for that age, urgent signs first. Under 3 months, 100.4°F or higher means calling now.
  • A summary for the doctorWhat do I tell the doctor?Temperatures, medicines and wet diapers with times, ready to text. Not a diagnosis.
  • Back to daycareCan Ava go back tomorrow?Fever-free since 9 PM, so after 9 PM tomorrow by the usual 24-hour rule. Check the daycare's policy.
  • Checkups on scheduleAva's 6-month checkup is Tuesday at 9:30.Reminders the evening before and an hour before, plus the AAP visit schedule. Reminders ring while the app is open.

Pregnancy and growing up

  • Kick counterStart a kick count.A big Kick button and a count to 10, with a 2-hour limit and call-your-OB advice if it falls short.
  • CDC milestone check-insShow me Leo's milestones.The CDC checklist for the age, quoted word for word and corrected for prematurity.
  • Potty logLeo used the potty.Today, the week, dry-day streaks, and the times of day that go best.
  • Behavior patternsLeo bit a friend right after screen time ended.Logged in neutral words. After 5 entries in two weeks, the pattern shows.

Food and safety

  • Foods tried and allergensAva tried egg, a small rash by the mouth.The 9 major allergens tracked. Mild: call the pediatrician before offering it again. Severe signs: 911.
  • Dinner plannerPlan dinners for this week.Five dinners fitted to each kid's age and every saved allergy, with one grocery list.
  • Recall checkIs the Fisher-Price Rock 'n Play okay?The CPSC recalls and the banned-product note. Car seats go to NHTSA's lookup.
  • Gear and safety stepsTimely steps as each kid grows, like stopping the swaddle at the first signs of rolling (AAP).

The mental load

  • Smart restockWe're down to 6 diapers.About a day left by the log, and one tap adds them to groceries.
  • Reminders and listsRemind me at 2 to call the pediatrician, and add wipes.Done, with Instacart, Amazon and Walmart links on the list. Reminders ring while the app is open.
  • Hand it to her partnerAsk Alex to pick up diapers.A ready message she sends from her own WhatsApp or texts.
  • Back-to-work countdownMy leave ends March 3.The days left and the next step, with one tap for the reminders.
  • The week on one cardGive me our week.Visits, reminders and each kid's week on one card to share.

For mom

  • A private check-inA tap on how you're doing. No score and no diagnosis. On hard weeks, one tap to the free 24/7 National Maternal Mental Health Hotline.
  • Everything by voiceOpen my calendar. Undo that.Hands-free control. Only sending a message, turning on alerts and deleting everything need a tap.

Demo

Try Keepwell

This is the real app

What you save is stored only in this browser. To answer, what you say goes to Google's AI model, with the details the answer needs. Allow the microphone and talk, or type.

Try the demo

Try saying

  • My baby is Leo, born June 2.
  • Leo just had 4 ounces.
  • When's Leo's next nap?
  • Is the Fisher-Price Rock 'n Play okay?
  • Plan dinners for this week.
  • Remind me at 2 to call the pediatrician.

Built to be trusted

Built to be trusted with a family

Health safety

  • Never diagnoses, and never gives medicine doses beyond the package or the pediatrician.
  • Urgent signs always come first and point to a real person: 911 or the pediatrician.
  • Fever advice follows the AAP for the child's exact age.
  • Never calls a product safe. Recall answers cite the CPSC.
  • A wellness organizer, not a medical device.

Privacy

  • Her family's data is stored only on her phone. Our server never stores it.
  • To answer, what she says goes to Google's AI model, with the family details the answer needs.
  • No account and no sign-up.
  • Every fact and entry can be seen and deleted, and one tap deletes everything.
  • Messages to a partner go through her own texts or WhatsApp. Keepwell never sends anything for her.

Why now

Memory alone isn't the gap. Memory built around each child is.

ChatGPT, Gemini and Alexa+ now remember a few facts. None of them keeps a family's log, child by child, usable with one hand.

  • Keepwell

    Family memory
    Every child: ages, logs, allergies, the doctor's advice
    Voice
    Voice first, one-handed
    Focus
    Logs, answers, lists and reminders in one place
    Status
    Live prototype

  • ChatGPT and Gemini

    Family memory
    A handful of durable facts from past chats
    Voice
    Yes
    Focus
    General answers
    Status
    Widely used

  • Alexa+

    Family memory
    Household-level
    Voice
    Yes, on Echo devices
    Focus
    Calendars, lists, meal plans
    Status
    Free with Prime since Feb 2026

  • Huckleberry

    Family memory
    Baby sleep and feeding logs
    Voice
    No, chat
    Focus
    Infant sleep and feeding only
    Status
    Paid tiers, $11.99 to $14.99 a month

  • Milo

    Family memory
    Task-level
    Voice
    Voice memos
    Focus
    Family reminders
    Status
    Shut down, Jan 2026

  • Maple

    Family memory
    Task-level
    Voice
    No
    Focus
    Family calendar and lists
    Status
    Closing Dec 31, 2026

Sources for the table

What's next

Where it goes from here

  1. Accounts and backup, so the family's memory moves to a new phone.
  2. Partner sharing, and reminders that ring when the app is closed.
  3. Real calendar, email and store connections.
  4. A native app with a wake word.

Business model

A tiered subscription, by premium features and voice minutes. Moms never need their own AI key.